First it was traditional marketing. Then it was digital. Then mobile.
We thought we had it all figured out.
Then emerging technology, well, emerged.
Voice interfaces. And wearables. Smart appliances. And OTT devices. Virtual, augmented, and mixed reality software and hardware. And so on.
Of course, this brings with it all sorts of complications.
· Where will we find our customers and prospects?
· Where we do want to lead them and what must they find when they get there?
· How does all of this innovation affect the customer journey?
· If personalization is the so-called North Star, how do we deliver this on the screens and interfaces of today – and the ones surely coming behind those?
And how does the relationship that your brand has steadily built with customers via the mobile phone survive, evolve, and thrive when eyes and ears are drawn to even more places?
Jeff’s new book, The Art of Digital Persuasion, asks Now What?
It provides actionable insights from senior digital marketing experts at ESPN, Google, Expedia, Amazon, Twitter and more.