Jeff Hasen (@jeffhasen) enables brands to get closer to their customers in times upended by new devices and behaviors. The results are increased sales and loyalty and businesses doing the disrupting rather than being disrupted.
Over the last dozen years, he has strategized with brands to answer the question of what now given the steady emergence of new technologies and interfaces. Jeff became one of the leading marketers, strategists, and voices in mobile, then extended the expertise to include voice, wearables, augmented, virtual and mixed reality, machine learning and artificial intelligence.
He has brought his insights, along with those from digital leaders from Google, Twitter, Amazon, Microsoft, ESPN, and others, to marketers through his third book, The Art of Digital Persuasion, released in 2019.
Jeff has spoken across the world more than 200 times on his core belief that everything and nothing has changed – marketers still need to sell more stuff and it is simply the how that is different.
Advertising Age named him one of the leading Chief Marketing Officers on Twitter. IBM called him a futurist.
He is a two-time agency president. Jeff’s broad experience across multiple categories and industries spans strategy, corporate and product marketing, business development, branding, public relations, content marketing, story-telling, social, acquisition, retention and loyalty, as well as in-person and online digital marketing training.
As CMO, he drove mobile marketing company Hipcricket’s annual revenue 25X, and to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011. Clients included MillerCoors, Nestle and iHeartMedia and hundreds of others.
For InfoSpace, he led a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.