As GM Studio Manager, Mixed Reality, Lorraine Bardeen (@LorraineBardeen) leads Strategy, Production, and Commercial and Media Partnerships for Microsoft HoloLens and several Windows apps and services. She and her team work closely with development studios to craft groundbreaking experiences for Microsoft HoloLens across genres and audiences and to build a rich content portfolio that will inspire creativity and innovation in the new medium.
Bardeen also helps set the long-term strategic roadmap for Microsoft HoloLens as well as Windows apps and experiences across devices, both created by Microsoft and by partners across industries.
Previously, Bardeen led the Microsoft IoT (Internet of Things) Business Group for Europe, Middle East, and Africa, during which time she drove business strategy, partnerships, marketing, and distribution channels.
For nearly seven years, Scott Emmons (@scottaemmons) was focused on innovation for the Neiman Marcus Group (NMG). He founded and built the innovation lab (iLab) in 2012. Scott elevated technology innovation to be a core value at the Neiman Marcus Group through his efforts. Until leaving in early 2019 to be Chief Technology officer at consultancy TheCurrent, Scott was responsible for leading NMG in evaluating, designing, testing and piloting cutting-edge technologies and applications for luxury retail. Scott was also working on BYOD (bring your own device) initiatives, Wi-Fi/LAN/WAN infrastructure, mobility and digital signage initiatives. Innovation projects included the Memomi Memory Mirror, 4K touch table look books, store associate IOT communicators, intelligent mobile phone charging stations, digital directories and new fitting room technology.
Dave Isbitski is the Chief Evangelist for Alexa and Echo at Amazon. He has been a professional speaker, trainer, and evangelist for over a decade. He has taught full-day courses on many topics including Voice Design, Natural Language Understanding, Mobile, and the Cloud. Dave has helped launch numerous technology platforms and devices while at both Microsoft and Amazon. He is an author for LinkedIn and can be found on Twitter as @TheDaveDev as well as the official Amazon Blog.
Thom Kennon (@tkennon) has founded or led three interactive agencies and consulting groups over his career, including in his current role at Free Radicals.
In 2011, Thom joined the strategic services leadership team at Y&R to lead the creation of the next generation of integrated brand marketing. He guided the transformation of agency thinking and doing around an obsessively behavioral and audience-centric planning model, introducing and evangelizing new tools and practices for briefing, optimization and driving the agency’s roster of top tier brand’s business results thru freshly integrated marketing.
For the Wunderman global network from 2007-2011, Thom was SVP of Strategy and led a global insights generation practice grounded in applied listening.
Since 2009, he has been teaching Digital Marketing, Social Media and the Brand and Competitive Strategy as adjunct professor at NYU’s Master of Science Integrated Marketing program.
Sheryl Kingstone (@skingstone) leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation. As Vice President, she oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service.
Sheryl is a recognized thought leader with over 25 years of experience in the customer experience technologies. She was awarded the CRM Influential Leaders Award and was also the first female to be inducted in the CRM Hall of Fame. Sheryl has extensive speaking experience at conferences and seminars, is quoted in many business and industry journals, and provides consulting expertise to Fortune 1000 companies.
Laura Marriott (@kanadawomaninus) has been named one of the industry’s 32 Most Powerful Women in Mobile Advertising by Business Insider, Mobile Women to Watch by Mobile Marketer, Top 50 U.S. Executives & Top 50 Women in Mobile Content by Mobile Entertainment and Top 10 Women in Wireless by FierceMarkets. She has led companies and led industries. Laura most recently served as a strategy consultant to mobile tech companies and prior was the Chief Executive Officer and Board Chairperson of NeoMedia, a public small cap company in the mobile ecosystem.
Laura was also global President of the Mobile Marketing Association, the world’s leading non-profit trade association for mobile marketing, where she played a critical role in building the organization and the industry from inception. She has over 20 years of experience in leadership, marketing, product and business development in the tech sector.
At the intersection of marketing and technology, Tamara McCleary (@TamaraMcCleary) is an internationally recognized expert on branding, influence and social business. The Founder and CEO of Thulium, a brand amplification company, specializing in B2B social media account-based marketing, Tamara has expertise is in B2B and B2C marketing, social influence and technology.
Stacy Minero (@sminero) is a seasoned strategist with years of experience helping clients develop best in class work and maximize their efforts in marketing and communication. Stacy helps brands elevate their content marketing on Twitter, build creative ideas that earn attention, and adapt video assets for the feed.
She previously led the content strategy practice at Mindshare where she was focused on creating a systematic approach to content from development to discovery and paid distribution.
From 2007-2012, Stacy led Communication Planning for American Express’ brand efforts with a focus on insights and creative media ideas. During that time, she helped drive dozens of custom content programs with a slate of cross platform partners. These include NBC, ABC, FOX, Bravo, Conde Nast Entertainment, Hearst Digital, Amazon, Apple, Twitter, YouTube and Roku. Earlier in her career Stacy worked as a Strategic Planner on P&G, Coca-Cola and Hershey accounts.
Aaron Price is Chief Marketing Officer for Brand Expedia Group, managing global online and customer marketing, strategic distribution partnerships (co-branded and white labeled) and SEM for a variety of the company’s travel brands. Price has been with Expedia for over 14 years, and is a seasoned technology professional who brings critical test-and-learn insight to the evolving marketing industry.
Currently serving as CEO of POSSIBLE Mobile, Ben Reubenstein (@benr75) brings years of experience in mobile development & strategy, starting with one of the first 150 apps in both the iOS App Store and the Google Play Store. He leads an elite team of mobile-centric professionals to delight customers. Ben’s experience as a systems architect allows him to work with customers to deliver solutions that balance technology and business objectives.
Jason Spero (@Speroman) serves as Vice President, Performance Media, at Google. He was previously the Head of Global Mobile Sales and Strategy. He is responsible for the global priorities and overall commercial strategy for Google’s mobile offerings including Search, GDN, AdMob, YouTube and DoubleClick Platforms.
As Senior Vice President of Digital & Social, Ryan Spoon (@ryanspoon) oversees ESPN’s digital video and off-platform content, strategy, and execution. From delivering real-time highlights and news to creating platform-exclusive shows like SportsCenter on Snapchat, #RankingsReactions on Twitter, and First Take: Your Take on Facebook Watch, ESPN social has nearly 300 million followers (Facebook, Instagram, Snapchat, Twitter, YouTube, etc) and drives billions of monthly interactions.
Spoon joined ESPN in July 2012 and led ESPN’s digital product, design and audience development teams — responsible for ESPN’s digital experience across ESPN.com, mobile apps, fantasy games and OTT experiences. Each month, those properties reach over 125 million unique users — making ESPN the #1 digital sports property both in the U.S. and globally.